HP Website Stories

The worldwide proliferation of mobile devices, including in rural parts of low- and middle-income countries, has made social and other digital media readily available to billions of people. These platforms are becoming cost-effective ways of creating awareness and educating target populations interactively, even in the smallholder farming sector. In Pakistan, there are nearly 200 million…

22 April 2022, Pakistan: Pakistani government officials have voiced strong endorsement for a new standard for zinc-enriched wheat grains that was developed through the Commercialisation of Biofortified Crops (CBC) Programme. The officials urged wheat value chain actors to apply the standards in practice and called on Pakistani regulators to adopt these standards through their due…

Farmer field days (FFDs) are on-farm classrooms which help farmers learn successful farming technologies and techniques, and get practical information from agricultural experts, fellow farmers and research organizations that the farmers can use to plan or enhance their own operations. Farmer field days also help farmers see how farming techniques can be practically used and…

The more farmers learn about nutrient-enriched crops, the more they want to grow them. In Pakistan, increased awareness among farmers and value chain actors about biofortification has rocketed the zinc-enriched wheat variety Akbar 2019 into popularity as a “mega variety” in Punjab province. Universities, the government, civil society, and other partners are joining HarvestPlus to…